Rafael Defense Systems Presents: Great Moments in Bad Marketing

I know the whole Bollywood thing is huge now that Slumdog Millionaire has won 8 Oscars including the Oscar for Best Film. I get that. What I don’t get is the following promotional video by Israel’s Rafael Defense Systems which was displayed at the Rafael booth at the recent Aero India 2009 Air show. According to StratPost.com:

The video is a Bollywood-style dance number featuring Israeli artists in full Bollywood costume singing in English about the potential for the Indo-Israeli defense trade relationship and dancing around mock-ups of Rafael’s products. It is significant that recent reports have indicated Israel to have overtaken Russia as India’s single-largest defense materiel supplier… StratPost spoke to Assy Josephy the Director of Exhibitions for Rafael about how this video came about. “In Israel we have Jewish people from India, so we know about Bollywood and the song and dance numbers. Israelis are generally aware of Indian culture. This video is to help build familiarity between India and Israel and Rafael,” he says.

This video is also simply ridiculous – probably the most ridiculous video ever posted on YouTube. Don’t believe me? I dare you to watch the entire thing if you can. Go on… try…

Dinga Dinga Dee!

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Founder of Jewlicious? Publisher? Man I hate titles. I coined the name Jewlicious and I slave over the site. I live in Jerusalem and I need to get some breakfast.
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  1. themiddle

    3/18/2009 at 2:09 pm

  2. themiddle

    3/18/2009 at 2:26 pm

  3. LB

    3/18/2009 at 2:43 pm

  4. Chutzpah

    3/18/2009 at 4:57 pm

  5. MB

    10/24/2009 at 3:16 am

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