I’m not quite sure what I would do though a few things come to mind (I’m pretty predictable in certain regards). Now what would you do if you had $10,000,000 and were Woody Allen?
I just got online to read the news to find that there’s some progress in Woody Allen’s suing American Apparel over the use of his image, which he hadn’t endorsed, claiming the billboards had damaged his reputation. Now AA is turning the tables:
A clothing company known for its racy ads is fighting Woody Allenâ€™s $10-million lawsuit accusing it of damaging his reputation by arguing that the company canâ€™t ruin what the film director already spoiled himself.
The 73-year-old Allen started the fight against American Apparel Inc. when he sued the company last year for using his image on the companyâ€™s billboards in Hollywood and New York and on a Web site.
Allen, who does not endorse products in the United States, said he had not authorized the displays, which the Los Angeles-based company said were up for only a week.
Now the company plans to make Allenâ€™s relationship to actress Mia Farrow and her adopted daughter Soon-Yi Previn the focus of a trial scheduled to begin in federal court in Manhattan on May 18, according to the companyâ€™s lawyer, Stuart Slotnick.
â€œWoody Allen expects $10 million for use of his image on billboards that were up and down in less than one week. I think Woody Allen overestimates the value of his image,â€ Slotnick said.
â€œCertainly, our belief is that after the various sex scandals that Woody Allen has been associated with, corporate Americaâ€™s desire to have Woody Allen endorse their product is not what he may believe it is.â€
One billboard featured a frame from â€œAnnie Hall,â€ a film that won Allen a best director Oscar. The image showed Allen dressed as a Hasidic Jew with a long beard and black hat and Yiddish text. The words â€œAmerican Apparelâ€ also were on the billboard.
Allenâ€™s lawsuit said the billboard falsely implied that Allen sponsored, endorsed or was associated with American Apparel.
Slotnick said it was not a cheap shot to bring up Allenâ€™s sex life in a lawsuit over the billboard and Internet ads.
â€œItâ€™s certainly relevant in assessing the value of an endorsement,â€ he said, noting that Olympic swimmer Michael Phelps lost endorsement power after a photograph surfaced of him using marijuana.
And just because it’s so much fun, here’s Annie Mall by One Two:
And also, by Middle’s popular demand: