What Jew can resist?
So you should already know about Jewcy, right? Jewcy claims “over 120,000 unique visitors connect to Jewcy.com every month. Jewcy has twice as much traffic as any other Jewish site written by or for young Jews.” Jewcy further describes itself as “… an online media outlet/blog, social network, and brand devoted to helping Jews and their peers expand the meaning of community by presenting a spectrum of voices, content, and discussion.”
Launched in November 2006 as a as a for-profit Jewish cultural magazine, things were humming right along until February 2009. That’s when primary funder, theater mogul Jon Steingart, and other major backers, Michael Weiner and Michael Steinhardt announced that they were pulling Jewcy’s funding. The reason for this was that they did not see Jewcy’s business model as a viable one. The staff was let go and the offices were vacated and things looked pretty grim. A few die hard staffers, led by Lilit Marcus, decided to keep the project going on a voluntary basis and Jewcy kept chugging along. In October 2009, JDub, the nonprofit Jewish music label decided to adopt Jewcy. Lilit Marcus was hired by JDub to be Jewcy’s editor. Marcus left Jewcy/Jdub and became Editor-in-chief of The Gloss, a beauty and fashion blog owned by B5 Media. Jewcy is now helmed by Jason Diamond, an associate editor at Impose Magazine.
So… so yeah, running a popular Jewish online Web site is hard work, and despite the fact that JDub and Jewcy have been given NYC office space and a strategic partnership by Tablet Magazine, there are still bills to pay. Now this is where the magic comes in! Jewcy’s Board of directors have issued a challenge! For every dollar you, the members of the general public donate to Jewcy, the BOD will donate another dollar, up to $10,000! See, for every dollar you donate, Jewcy will get two. That’s what we call a bargain! OK, not really magic, just generosity – but a bargain nonetheless.
Are you moved? Then click on down to the Jewcy donation page over at Razoo and help them raise $10,000 by June 30th. Help support independent Jewish media! Oh and if you donate more than $10, you get a free “I am Jewcy” sticker. Neat-o.