Macklemore Summons the Jews to the VMA with a Shofar?

The video above, a promo for MTV’s Video Music Awards, clearly shows Macklemore using a Shofar to summon people. Is this a nod to the upcoming Jewish High Holidays? A subtle homage to Sumner Redstone, the Jewish owner of MTV? Or is it just… what? I have no idea. I don’t really care. Macklemore and Ryan Lewish are cool as all get go. I can watch them all day long:

For those of you who aren’t Jewish or maybe totally secular, a Shofar is a Ram’s Horn used in Jewish ritual prayer during High Holidays. Duh.

CORRECTION: The horn shown in this video looks like it may have come from a steer. It is thus not in fact a Shofar. Oh well.

Hat Tip: BuzzFeed via Lisa K via JewTube

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  1. Arthur Finkle

    8/25/2013 at 8:28 am

  2. Michael Chusid

    8/27/2013 at 1:59 pm

  3. ck

    8/29/2013 at 2:51 am

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