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MICHAEL MOORE HONORED WITH NEW BEN & JERRY’S FLAVOR
“We thought about calling it Cherry-heit 9-11, but we already have Cherry Garcia,” Heimert said. “Fahrenheit 31.1 was the next choice, but we didn’t think everyone would make the connection between the proper temperature for storing ice cream and the film that broke the theatrical documentary box-office record by seamlessly blending comedy with hard-hitting fact.”
“We also considered a name reminiscent of our popular Chubby Hubby flavor,” Heimert said. “But in the end, we decided The Waffle Truth would be more respectful to Moore’s achievements than a flavor called Hefty Lefty.”
“Other Ben & Jerry’s flavors slated for introduction in 2005 are Praline Kael, Noam ChompChompsky Crunch, ChÃ© Guava, and Nelson Vanilla, an anti-apartheid flavor that consists of a dark-chocolate sorbet swirled in an equal amount of vanilla ice cream.”