Coming Soon to a Federation/Jewish Philanthropy Near You!
Aw man, we missed an awesome party the other day when Jewcy.com pulled out all stops and held a swank, exclusive little affair at their family-owned Ars Nova Theatre, which is apparently equipped with a fancy shmancy apartment on top.
We didn’t go because we weren’t invited but Gawker’s Team Party Crash was there to celebrate at Jewcy’s Launch Party. They even got Nikola Tamindzic to take photos of the assembled Jewcy Media Conspiracy. Oddly, while Gawker saw fit to publish the pics (and brilliantly snarky comments) Nikola did not add the pics to his ultra hip party pic Web site, ambrel.net. Why? Probably because the Jewcy party lacked sufficient eye candy and/or public nudity (thank God!).
Also, Jews of a certain milieu are just not hip, try as they may. They may be well monied, they may serve and drink top-shelf liquor, they may wear red tinted glasses, they may be accompanied by trophy shiksas, they may have all the outer trapppings of hipness (a “Jewish Salon.com” indeed!) but really, all I can see when I look at them are the lovable shleppy, shtetl Jews from whence they sprang and from whom they try create as much distance as possible.
That having been said, yeah maybe they’re not cool enough for the ambrel.net, but somewhere out there is a Jewish community professional looking at these pics and reading Jewcy.com and thinking “Oh man! The kids’ll really dig this exciting brand of Judaism! We need to take all this hip Jewishness and turn it into a program/conference/publication/Israel trip/social networking Web site etc. etc. and this will surely lead to the salvation of the Jews!!”
God help us all.
Hat tip: Frickin Esther