How does this translate in terms of political candidates?
The founders of Ben & Jerry’s endorsed Barack Obama on Monday, and lent his Vermont campaign two “ObamaMobiles” that will tour the state and give away scoops of “Cherries for Change” ice cream.
“If there was ever a need for real change, and if there ever was a candidate to inspire us and make that happen, it’s now,” said Ben Cohen.
Added Jerry Greenfield: “Barack is showing that when you lead with your values and follow what you have inside that good things will happen.”
Echoing Obama, Greenfield said he and Cohen succeeded when they opened their ice cream shop 30 years ago in Burlington by doing things differently, instead of copying the “tired ways” of doing business.