The High Holy Days this year coincided with the Eid and with Ganesh’s birthday, and in NYC, it coincided with Fashion Week, the 2010 week in which designers show their Spring-Summer 2011 looks to buyers, backers, celebutantes, fashion editors, bloggers, and the press. This added conundrums for some. Should they attend a prayer service or a runway show? Fortunately for him, yeshiva grad Isaac Mizrahi’s show fell during the Days of Awe, and not on Rosh HaShana.

But like the buyers who look forward to the new season of colors and designs, I look forward each September to the new “al Cheyt.” You know… I mean the new, faddish sin that is added to the Yom Kippur liturgy. Will it be parental in nature? or sexual? or will it be related to the poor or mosques or peace or politics?

I am sure you can add one unique one you heard in the COMMENTS below.

Their poster to promote Off Lining.

There are two New Yorkers who wanted you to add texting to your list of sins, or “missing the marks.” I imagine it would be, “For the sin we committed before you by texting inappropriate words or at inappropriate times.” And like people who quit smoking or drinking (or texting) and now want to get everyone else to stop with the fervor of a new convert to an idea, they also want us all to not text or use personal electronic communication devices on Fathers’ Day, Yom Kippur, or Thanksgiving Day.

One of the two people behind the campaign at, (both members of the public relations and advertising industries), is Eric Yaverbaum. He intoned that there is much for which one must atone when it comes to the overuse of testing and devices. Hmm… now don’t be cynical — right after Yom Kippur, no less. I am sure he is sincere and this not a PR ploy for exposure for his latest book or cover for a client.

I guess next year, the campaign will be for, “the sin which we committed before you by blogging a snide coy posting or writing a mean comment.”

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