The fact that you are reading this at all is a sign that we’re in trouble.
Well, well, it’s been quite the heady week for the gang at Jewlicious. We have gotten way more attention than we deserve given that this project is barely a month old. I think it started when Luke Ford of Protocols said we were a great site. At around the same time, Asparagirl of the Yuppies of Zion was all “How much do I love the new blog Jewlicious? ” This was followed by several flattering references and links in other Jew blogs like Patio Pundit and JMerica (who erroneously credited Jewlicious with tanking the MatchNet / JDate IPO). Finally, much to our surprise, this past Saturday night, Jewsweek called us one of the 16 hottest people, projects, accessories, and trends in Jewish culture today.
So uh… we’re flattered and all. But we’re also kind of, well concerned. I mean, why are you all here? What is so damned compelling about the ramblings of a bunch of nobodies? I guess that’s what blogging is all about. It applies in general to the redefinition of the relationship between traditional media and the public. In our case it also says something about the dynamic between the Jewish public and the traditional community controlled media. Let’s face it, Bubby and Zayde’s Jewish weekly newspaper is simply no longer relevant to a large cross section of its constituency.
So starved are we for Jewish news and information that we can relate to that we will read almost anything even marginally Jewish that “talks” to us. How else do you explain the success of crap like Heeb magazine where Jewish culture is defined almost exclusively from the perspective of a diasporic cooptation of fringe culture – often only peripherally related to the presumably underlying Judaism. So starved are we in fact, that we will flock to sites like this written literally by absolute nobodies.
So are the nobodies going to define a new Jewish agenda? Frankly, we here at Jewlicious don’t need that kind of pressure. I mean seriously, if I were to apply, I couldn’t even get an entry level job at my local federation. Laya is practically homeless in Jerusalem, but at least she’s cute so she has that going for her. Yet, despite having no budget, little or no talent, and no authority, we have managed to communicate with at least 60,000 of you in the last month.
Based on your feedback, you seem to like what we have to say. So the big question is, why can’t the federations and the well monied foundations simply replicate what we’re doing here? It’s really not that hard – it’s not even that expensive or time consuming. Seriously, give me a holler, I can tell you how to do it in 10 minutes. Three if you know anything at all about the Internet.
Are you listening to me Jewish Federations? Bronfman? Spielberg? Steinhardt? Anybody? Your entrenched bureaucracies are ineffective. We are losing Jews to apathy, ignorance and assimilation by the bucketload. Every day. And there aren’t that many of us to begin with. The fact that anybody is reading this at all means that you have failed miserably. Please. Do something about it. Dare to do something about it.