Talk about trying to be too cool for shul.
Coming to NYC this fall: The SoHo Synagogue, an attempt to urban hipsterify Orthodox Judaism for denizens of Lower Manhattan. They’ll be offering services, trips to the Hamptons, and something that is enigmatically called “Torah cocktails.” (Not sure whether this is the logical urban sprawl-style outgrowth of kiddush club into something more similar to a Bungalow 8-style celebrity soiree, or if this is metaphorical–a cocktail of Torah and Madda and modernity.)
â€œWe call it a boutique synagogue. You might have to RSVP. There might be a roped line. It will totally be a scene. But it’s all kosher,â€ explained Dovi Scheiner, a thin, 28-year-old Orthodox rabbi dressed casually in black pants and an untucked white button-down, with tallith strings hanging down from his waist. Scheiner and his demure 24-year-old wife, Esty, co-founded the project with the philanthropic Soho-ites Katrin and Tony Sosnick, whom the Scheiners met on vacation in Puerto Rico.
I so bet Madonna ends up there at some point. Or Natalie Portman. One thing’s for sure: I won’t be able to afford it.