Next time you go to Vegas, lose your kids tuition money, go back to the hotel room the manager gave you comp cause he never saw anyone bet and lose that much on nickle slots, you’ll probably splash your face with cold water from the sink and wonder how you’ve sunk so far and what you’ll tell the family. However, you can console yourself knowing that the towel you are now drying your face with has a one in 3 chance of being Israeli.

Yes, 60,000 of the 150,000 hotel rooms in Vegas are complete with towels from the innovative Arad Towels company.

Oh yes, read all about it here.

You might be soaked by the Casino, but you’ll be dry thanks to Israel.

About the author

Laya Millman

19 Comments

  • I remember when Gary Heiman came to Israel people thought he was nuts. I wish I could get a job over there.

  • Would anyone know where to get them in Israel, like, with those export overstock sales? There is so much high-quality textiles made in Israel, but we don’t see even see it.
    We got some expensive fluffy towels at Kitan, once and only once, because while they were soft and fluffy, even those weren’t absorbent like the cheapest Canadian ones.

  • Oooh! I’ve got one:

    “What happens in your Israeli-made towel in Vegas stays in your Israeli-made towel in Vegas.”

    (Eeeeeew.)

  • I’m forming the Terri-Cloth Terror Team. Gently (and dryly) eliminating the threat of suidide bombers.

  • does this mean we’re more chayuv somehow if we steal the hotel towels? Or is it a new and comfier way of protesting the occupation?

  • Takes a tough country to towel a tender tush! There’s your branding answer too. Pic will show an IDF soldier holding a baby (babies! good PR!) wrapped in an Israeli-made soft terry towel.

  • Hey! Rebranding Israel’s image is how I make a living! Be careful in your mocking! 😉

  • Hey! Rebranding Israel’s image is how I make a living! Be careful in your mocking! 😉

  • no kidding, but I hear when they aren’t keeping you dry with their super duper absorbency, they keep your bathroom free of terrorists, so, you know, you get what you pay for

  • Laya, congratulations on your post, surely a first step in the rebranding of Israel as a country of fluffy absorbent goodness.