The brothers Weinstein, formerly of Miramax Entertainment, are soon opening up a “Faith Based” (aka Christian, because other religions clearly have no faith) distribution label and are signing a first-look production deal with Christian shingle Impact Entertainment.
Now, the mere fact of the the Weinstein’s Jewishness may lead some to find the decision odd, but really, has any Hollywood producer ever been accused of making business decisions based on principals?
Nonetheless, they aren’t the only ones seeing the next big trend in marketing (find Jesus, and find that he makes you lots and lots of money). With 83% of Americans identifying themselves as Christians, it would take an unhealed blind man to not see the light.
So fine, America is a Christian country, and Christian buying power may come to influence more and more of the entertainment available. But who’s really got the last laugh? The Christian Majority herding themselves into theatres and theme parks, or we of the mosaic persuasion who not only gave the world this Jesus, but learned how to profit off him?
Let’s just call it revenge for the Inquisitions.