…and an important lesson in viral marketing!
So there I was, checking out JewTube to see how many people had viewed our new Jewlicious Free Trip to Israel Dancers video. Suddenly a familiar image appeared. Clicking on it, I watched the trailer for Tribe: The Film, a movie that utilizes the history of the Barbie Doll and its Jewish creator Ruth Handler to contemplate the nature of the Jewish experience. We’ve discussed this thought provoking short film before – we screened it at the first Jewlicious at the Beach conference where both Tiffany Shlain (director, Co-writer) and her husband Ken (yes. Ken.) Goldberg (co-writer) made an appearance and answered audience questions. We screened it to the participants on one of our Taglit-birthright israel trips which resulted in one of the most interesting group discussions we’ve ever had on a trip. We even recommended you purchase the film and the Discussion kit for Hanukah.
Well, now, according to the accompanying blurb on JewTube, Tribe: The Film is going to make its debut on iTunes on October 2nd. The 18 minute film will not take up a lot of space on your iPod and is sure to be both entertaining and thought provoking. I know, I know – a film about Jewish identity? You’re probably thinking “snooze fest” right? Well, you’d be wrong. Tiffany and Ken wrote a fantastic script that in typical Jewish fashion, leaves you with more questions than answers and this substance is augmented by the fabulous stylings of Gil Gershoni, the art director. So give some thought to downloading this film for yourself or offering it to a friend as a gift. Now here’s the clip which will be followed by a quick note on viral marketing:
I started this post discussing the Jewlicious Free Trip to Israel Dancers video. This video has been posted on both JewTube and YouTube. The YouTube video was linked to from Jewlicious and from various spots on Facebook, etc. while the JewTube video was there on its own. Yet, the JewTube video was viewed 607 times while the YouTube video was viewed only 469 times despite getting most of the support. Lesson learned? If you are using viral video to promote something Jewish, upload it to JewTube too! It’s the smart thing to do and I am sure Jeremy Kossen would appreciate it.