It’s been a while since we posted anything American Apparel related. The phone calls from Los Angeles started taking an angrier and more desperate tone, as if the entire future of the company depended upon increased media exposure on Jewlicious. Dov Charney himself was said to be asking “So nu? When are they going to write about us again?”

However, just as I was ready to give up and kiss bye-bye my fabled 50% discount and all other AA related perks, a story practically fell into my lap – one that was both relevant and didn’t involve billboards on the Lower East Side.

Perusing the American Apparel blog for inspiration, I saw a video of none other than our very own Noa Margalit and her band the Carsitters who had caught the attention of the company because they all wore AA outfits during their last show:

Also, they clearly, totally rocked.

The AA post in question also mentions that they are about to open up a new store in Jerusalem, across the street from Café Hillel and the Coffee Bean on Jaffa Steet, in front of an area affectionately known as Crack Square. Cool! Crack Square can now become the new “Bench” as surly Israeli hipsters edge out surly drunken Yeshiva and Seminary kids out past their curfews. More importantly, I will be back in the good books with AA and will surely be partying with Dov and a bevy of American Apparel models very, very soon!

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About the author


Founder and Publisher of Jewlicious, David Abitbol lives in Jerusalem with his wife, newborn daughter and toddler son. Blogging as "ck" he's been blocked on twitter by the right and the left, so he's doing something right.

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