is known for its edgy – or offensive – Superbowl television commercials. On February 3, 2013, its primary ad will feature Israeli supermodel, Bar Refaeli, representing beauty, in a very sloppy, intrusive, wet kiss with actor/extra Jesse Heiman, who will represent brains. For those readers who will immediately wonder whether the jewfro’d actor is an MOT, according to his myspace profile, the 34 year old (who plays teens and college kids) is Jewish.

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