The video above, a promo for MTV’s Video Music Awards, clearly shows Macklemore using a Shofar to summon people. Is this a nod to the upcoming Jewish High Holidays? A subtle homage to Sumner Redstone, the Jewish owner of MTV? Or is it just… what? I have no idea. I don’t really care. Macklemore and Ryan Lewish are cool as all get go. I can watch them all day long:

For those of you who aren’t Jewish or maybe totally secular, a Shofar is a Ram’s Horn used in Jewish ritual prayer during High Holidays. Duh.

CORRECTION: The horn shown in this video looks like it may have come from a steer. It is thus not in fact a Shofar. Oh well.

Hat Tip: BuzzFeed via Lisa K via JewTube

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Founder and Publisher of Jewlicious, David Abitbol lives in Jerusalem with his wife, newborn daughter and toddler son. Blogging as "ck" he's been blocked on twitter by the right and the left, so he's doing something right.