What do you get when you combine a fading actor, 2 clerics and a slickly produced TV ad? A potent message combining religion and Hollywood glamor that will prove irresistible to Palestinian voters.
Gere, together with two religious officials, recorded a public service announcement calling on Palestinians to vote in the Jan. 9 election to replace Yasser Arafat.
“Hi, I’m Richard Gere and I’m speaking for the entire world. We’re with you during this election time. It’s really important: Get out and vote,” Gere said, according to a transcript of the announcement obtained by The Associated Press.
According to Fathi Darwish, the Palestinian rep of One Voice, the non-profit that commissioned the Public Service Announcement, the ad is set to be aired on Palestinian TV and Arabic satellite channels in the next few days. How effective will the ad be? I mean besides the fact that the winner has already been determined now that Marwan Barghouti was urged not to run. Well, one of the clerics, Atallah Hanah, spokesman for the Greek Orthodox Church in Jerusalem, said about Gere, “I’ve never heard of him before.” Guess he never saw Pretty Woman. Or uh… Shall We Dance.
And lets not forget the disaster that ensued the last time Gere was involved in the Middle East – I’m talking about the bomb 1985 movie, King David. Well, whatever, vote and vote often!