Oct. 28 2010, save the date!

I was going to begin this post by talking about how much I love and care for boobies. But this is actually a VERY serious matter and for the first time ever, an international organization, Susan G. Komen Race for the Cure, in partnership with Hadassah and the City of Jerusalem, is running a race in Jerusalem in order to raise public awareness of breast cancer.

Breast cancer is the most prevalent cancer among women. In Israel alone breast cancer constitutes
nearly 30 percent of all cancer cases and is the number one cause death amongst women in Israel.
In the last 25 years the frequency of diagnosis with breast cancer has gradually risen with over 4,000
new cases diagnosed every year hitting women at a younger age than ever before. Hadassah’s researchers in Israel have only recently been able to identify an apparent halt in the rise due to increased preventative measures and the development of advanced techniques for treating breast cancer. The Susan G. Komen for the Cure organization has contributed over $2 million in Israel in the last 16 years to support varying breast cancer research projects as well as women’s outreach programs.

The race will begin in Sacher Park on October 28th and go through the heart of downtown Jerusalem before ending at Gai Ben Hinom (just outside Zion Gate). This event will influence local advocacy for breast cancer awareness while empowering men and women in Israel who are stricken by breast cancer. The race in Jerusalem will be opened by top Israeli fashion designer Dorin Frankfurt who has agreed to volunteer as honorary race chairperson.

For more information on how you can participate or get involved, please visit komen.org.il. Do it now!

About the author

ck

Founder and Publisher of Jewlicious, David Abitbol lives in Jerusalem with his wife, newborn daughter and toddler son. Blogging as "ck" he's been blocked on twitter by the right and the left, so he's doing something right.

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