Ok, so we’re all a little tired of the cult of the female pop-rock starlet on self-destruct (w/debris oozing out of their minute coke-clogged pores) but kudos go again this week to Amy Winehouse, who rather than go the route of most of her predecessors and launch her own perfume line, had her road manager launch a line of whiskey as an homage to Winehouse.

The story goes something like this (some licenses taken with the paraphrasing): Amy gets crabby while on the road and is itching for a hit (either in the form of coke or her husband’s face). She calls her road manager into her van and says, “Yos, whaszup. Where’s me blow.” [insert Ali G-style curses and affectations] Whereupon her manager informs her not only is she out of the powder, but every form of alcohol known to man, woman, and superfreak. Amy, not happy, throws her empty bottle of JD at her manager. Fortunately, it hit the part of his head that’s responsible for extorting more money from his boss. He comes up with a brilliant idea: Market more witch brew, er, um in layman’s terms: Shut up the whiny, overly demanding diva.

To celebrate the launch of this new bourbon, Airborne, Amy was on hand to show her support. Namely do her trademark drunk man’s saunter on and off the stage, mutter profanities and aim some more whiskey bottles into the crowd, all in the name of self-promotion, not to mention brilliant marketing strategy, if I do say so myself…

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