I guess the first topless DJ was Portia Surreal, who took her experience in the underground fetish and goth club scenes and parlayed that into a mildly successful career as an international erotic dj with gigs around the world. Then there was DJ Diva who went to a DJ School in Holland and then kick started her career by performing topless. Finally there’s DJane aka DJ Nikki Beluci, a former champion Hungarian gymnast and porn star who quit all that to pursue her passion – DJing topless.

Now I’m sure these are all fine and talented women, but let’s face it… they are hired mostly for how they expose their 38 Double Ds rather than how they spin their 33s. And the music? It’s eclectic but mostly bad house and/or euro-pop. They are hired to impart a faux hedonistic groove to what are in all likelihood otherwise lackluster events.

So when Axe, the Maxim of personal grooming products, hired a bunch of Israeli goombah producers to throw a promotional party in Tel Aviv, they figured they could just buy hedonism. They hired a mess of scantily clad Israeli party gals (glorified strippers) and of course a topless DJ – Nikki Beluci. I’m sure they hoped to come off as sexy, sophisticated and cutting edge. Well, it wasn’t sexy. It was tacky and unsophisticated and about as cutting edge as my nephew’s kindergarten scissors (just like parts of Tel Aviv!). It was a party for a product you use on your armpits fer cryin’ out loud. Hedonism is not for children like you.

Nikki performed in a scanty, revealing outfit, covering her nipples with tassels whiled the hired bimbos and himbos pranced around wearing next to nothing and slathering their bodies with Axe product. So what’s the problem? Axe is owned by Unilever – a company that owns a number of brands like Hellmans Mayonnaise, Bertoli Olive Oil, Dove, Lux Lipton, Sunlight, Vaseline etc. And who is the sector of Israeli society that buys most of their product, many of which are certified kosher? That’s right – Haredim. Haaretz reports that certain Rabbis didn’t look too kindly on Unilever’s cheesy little party. Kol Hai radio announcer Mordechai Lavi stated:

They need to be taught that anyone using callous, cheap and substandard advertising techniques for their products will be rejected by the community. Their apology and clarification should be done through secular media, to make sure that no others will follow suit.

More importantly, the Haredim are positioning themselves as arbiters of good taste in general, not just in relation to the religious community:

Rabbi Gabriel Papenheim, who chairs the Kashrut Committee for Badatz, told TheMarker that the matter was initially to have ended with their apology, but Badatz is now demanding that an apology also be published in the secular press. “The insult was to the secular community no less than to us,”

Now, when dancing female children were forced to wear burka like outfits at the opening of the new Jerusalem Light rail bridge because of Haredi pressure, that was too much. But in this case, I am fully in agreement with Badatz. That party was ridiculous. Here’s the video care of Layla.co.il. It’s not safe for work, contains nudity, skeevy guys and bad house music which some might find offensive. Also you will in all likelihood want to take a shower immediately after watching it. Just so you know…

The only thing the promoters did right was to include Jerusalem band Terry Poison on the bill. Of course, since the girls of Terry Poison did not perform topless, the video report by Layla totally ignored them.

Topless DJ with a gunUPDATE:
Did I say or imply anything disparaging about DJ Nikki Beluci? Clearly y’all know I was totally kidding right? She is obviously a highly skilled turntableist regardless of how skeevy the people that hire her may be. DJing is a tough male dominated business and a girls gotta do what she can to break in. Oh, and over to the right is a picture of Nikki at IOSA – The Israeli Operation Security Academy in Hungary, undergoing specialized weapons training. Check out the site, there’s a mess of pics of Nikki with all kinds of high caliber weapons.

Hat tip: Joel Katz and the religion and state in Israel blog.

Hat tip to Nabokov, a commenter on Judapest.org who found those pics of Nikki undergoing body guard training.

Follow me

About the author


Founder and Publisher of Jewlicious, David Abitbol lives in Jerusalem with his wife, newborn daughter and toddler son. Blogging as "ck" he's been blocked on twitter by the right and the left, so he's doing something right.


  • You’ve got these multinational corporations, like Unilever, cleverly using subsidiaries to mask their promotion of transnational toplessness. Unilever’s Board of Directors should have a task force dedicated to insuring that the company has no association whatsoever with women’s breasts. Shame on them.

    btw, is this why so many Israelis marry in Cyprus– you can actually have a bachelor’s party there?

  • CK wrote:

    And the music? It’s eclectic but mostly bad house and/or euro-pop. They are hired to impart a faux hedonistic groove to what are in all likelihood otherwise lackluster events.

    Muffti doesn’t know about this CK. One man’s eclectic but mostly bad house/euro-pop is another man’s boobs…

  • Unilever produces the Dove cleavage lotion I use. I also use Dove shampoo, conditioner and showergel. Does that make me an enabler?

  • We think enough of you to know you’d never touch your breasts, with Dove or anything else, froylein.

  • lookit the video. i am not offended by the boobs. i am offended by the cheesiness. these ass clown promoters thinking they are so cool because they are at a decadent event! world class entertainment. Hah! it’s a bunch of cheesy crap. Crap music, crap attendees – all frontin’ like they all that. Well, they aint all that. Good parties aren’t bought by hiring scantily clad chicks to attend. Good parties happen when scantily clad women attend of their own volition because the music and venue are hard core bad ass. This wasn’t hardcore anything. it was embarrassing.

  • Seems like the music was what really bugged the rabbis.

  • lookit muffti, if i wanna see boobies, there’s a strip joint around the corner from the venue where the party was at. why go through all the pretense? this wasn’t a great party. it wasn’t a good party. it was an offense to both good taste and god. and it was in celebration of armpit product. good lord.

  • Not coincidentally, Atheists for Obama have pledged to aggressively push naked beaches as an interim response to global warming.

  • Oh go ahead and think it Yael. You need all the fun you can get out in Glasgow…

  • I support anything that offends the haredim, even shitty shitty house music.

    I wonder what would happen if you jerked off with the Dove firming lotion? other than it being a sin….

  • Unilever did not use Belucci for Axe advertisements in Hungary but the campaign was very racy and sexist here too. It’s ironic that here controversy was not stirred with the religious “sector” but with the (probably) most secular group in Hungarian society: left-wing, feminist intellectuals in Budapest. 🙂

  • “This discussion obviously needs more pictures.”

    of left-wing feminist intellectuals in budapest?

  • I’ with Yoni in the support for all things offensive to the Haredim.

  • Gentlemen, it’s called maintenance. There must be something to the joke that out of more than 250 objects in a woman’s bathroom, men can only name three. The reasons why I use that lotion are that I easily get dry skin and that an F-cup chest requires a lot of care. Now, if I wanted you to have dirty thoughts, I’d upload a video of me applying that lotion, but I’ll refrain from that.

    Muffti’s found a general moisturizer. My body lotion of choice is a Nivea one though. That site Muffti linked to doesn’t feature the cleavage lotion, but it’s on the Dove site.

  • I want to kill myself after watching that video. This is certainly not the Tel Aviv I know and love. Vile people.

  • In post-ideological Israel many are trying to fall into shallow hedonism and materialism, and just not pulling it off. I mean, Israelis just aren’t Europeans. Standing in front of a camera with a giant grin on your face saying: ” boy, aren’t we decadent”, reminds of that old “wild and crazy guys” gag with Steve Martin and Dan Akroyd on the old Saturday Night Live. Israelis should stick with what they’re good at, which is basically doing the impossible and kicking ass at whatever they apply themselves to.

    On a related subject, I don’t know if anyone agrees with me, l but I felt like going unabomber on those ghastly yoplait billboard advertisements. Those really sickened me.

  • harry: Sorry bucko, but Hell Aviv is verily riddled with ass wipes like that. Don’t kill yourself though… just call me and we’ll have a plate of humus at Ta’ami in Jerusalem. Yay!

  • Thanks for the link to that $40 Bust Firming Cream TM. But what a silly waste of money. Everyone knows that the best way to have firm bust is to be an 18 year old girl. It’s that simple!

  • Oh please, the Haredim love their shiksa porn, especially while fantasizing about Hellman’s Mayo on a bacon sandwich.

  • Let us not forget that they own Ben and Jerrys as well- and Israel is known as the only place where Ben and Jerrys is cholov yisroel- which is when a Jew watches the cows being milked so they can charge you more and fund the Charedi economy.

    But anyways I love Ben and Jerrys and I would love if it were served by topless ice cream scoopers- who only ate the low fat of course.

  • I don’t believe Muffti one single word there. 😉

    Middle, suppose the effect is similar, but the Dove lotion is only 4.95€ (such things are way cheaper here than in the US and Britain).

    Yael, I’m one of those that tries all kinds of lotions (thanks to miniature-sized bottles), so I might. 🙂 I also use Garnier and Neutrogena products. shampoo-wise, I’ve tried anything on the shelf from L’oreal to John Frieda, but Dove definitely works best for my hair and my skalp.

    ck, 😛

    Hesh, I’m not sure whether making such wishes public will help you find a mate in the frum community. 😉
    BTW, the fat content of ice cream is somewhere around 12%. Ice cream that’s been treated in the conche (e.g. Mövenpick’s premium ice cream) has got about 9% of fat, low fat ice cream greases you in at 3%. Compare to regular solid cheeses (60% of fat) and cream cheese (60% to 80%), many take-out and eat-out meals (around 30%; fat’s a carrier of taste), you’ll see that ice cream is not such a bad thing if it weren’t for all that sugar. But unless you’ve got cases of diabetis in the family, you might still make a safer choice to give kids sweets with sugar than artificial sweeteners, but check with a nutritionist on that.

  • Go figure. You plant a picture of a tan blond woman with fake tits in a blog post and get a record 33 comments. I think the Beer industry also operates on this model. Speaking of which, did you know that John McCain’s wife was the heiress to the Anheuser-Busch companies? Not too shabby…I smell a post brewing on wealthy wives of politicians who happen to be heiresses to major corporations (i.e. Teresa Heinz-Kerry).

  • You’re right about the beer ads– even though, as we know, tits and beer don’t overlap in real life. If you’ve got the former, you don’t need the latter; too much of the latter, and you ain’t likely to get near the former.

  • Beth,

    according to the interview, in broken English, the tits are in fact real. Not sure why that was one of the pressing questions the cute Israeli girl asked her though.

    not sure if she using any firming lotion though……


    thanks for the post of her with the gun, nothing really hotter than chicks with guns, unless they are 18 year old chicks with guns, kinda like in the IDF.