Earlier this year, Harvard Business Review profiled Soda Stream and its decision to advertise during the Superbowl and its strategic decisions to leverage the ad’s rejection and the fallout. It...
Tag - SodaStream
George Soros Continues to Confuse
How so you my ask? Well, as you may recall, Soros is a financier worth about $20 billion. He’s also the favorite whipping boy of frothing at the mouth pundits, the kind who still insist that...
Jewish SuperBowl Ads or The Case of the GoDaddy Mezuzah
If you are like me, you watch the televised NFL Superbowl game for the ads. In 2014, a 30 second spot sold for about $4 million. To many, the ads are more exciting than the game and halftime...
A New Year’s Giveaway!
Seltzer: Addicted. Since childhood. And I’ve been halishing over a SodaStream since I first discovered one at my dear friends, the Hollanders z’l, in Jerusalem years ago. BTW (Haslishing...